Marketing Doesn’t Have to Be a Chore: How Enji Helps Wedding Pros Stay Visible (Without Guessing)
I see this all the time: marketing is the thing you “want” to do… but it’s never the priority. Not because you’re lazy—because you’re busy, you’re booked, you’re juggling clients, and the last thing you want is to play “guess what the algorithm wants today.” And I’m here to tell you that there’s a particular software that I have used and still use to this day that changed the way I look at marketing and how I manage to show up.
Don’t believe me, ask my friends or complete strangers that constantly tell me, “I feel like I see you everywhere!”
That my friends is effective marketing. But fun fact, I have no formal marketing background.
Here’s what we’ll cover:
Why marketing keeps getting pushed to “later” (and how it quietly costs you visibility)
How Enji took me from guessing to confident about where my time actually goes
My top 3 fave features (the ones that made this feel doable)
A simple way to market with intention using just 1–2 channels (instead of doing everything and burning out)
About the Author
Image by Analy Photo
Yello, I’m Danison—CPA, wedding-industry business owner, and the guy who loves a good bowtie and an even better system. I run Bowtie & Brush (live watercolor guest portraits + luxury event art) and Bowtie & Biz (money systems + mentorship for wedding pros).
Translation: I’m creative-brained and spreadsheet-brained… and I’m here to help you stop wasting time on marketing that isn’t actually working. And it’s also a plus that I UNDERSTAND the wedding industry.
The Real Problem: It’s Not “Time,” It’s “No Plan”
Okay, so here’s me saying that you do have time to market. It doesn’t need to be hours on hours. But truthfully, the time you’re doomscrolling can actually be used for effective marketing.
Most wedding pros aren’t avoiding marketing because they don’t care. They’re avoiding it because marketing without a plan feels like:
throwing spaghetti at the internet
hoping someone likes it
and then wondering why inquiries feel random
And when you don’t know what’s working, marketing turns into this annoying chore you “should” do—aka the fastest way to stop doing it. And the cycle continues.
So what’s at stake if you keep winging it?
You end up pigeonholing yourself into doing all the things (posting, stories, reels, blogs, networking, emails, Pinterest, etc.) with zero proof any of it is moving the needle. You lose visibility in a saturated market. You’re spreading your energy across WAY TOO MANY platforms. And you never build the healthy habit that keeps your business steady in today’s economy.
Wild concept, but: consistency isn’t a personality trait. It’s an actual system.
What Changed for Me: From Guessing to Confident
I’ve tried other schedulers like and marketing tools, and honestly? A lot of them feel like they were built for teams with a full-time marketing manager… not a solo wedding pro who’s also out here steaming linens and fixing boutonnières. Or they were literally just geared towards social media.
When I started, I had literally no marketing background. I was posting because I thought I had to. But I didn’t know what was really working.
Enji helped me go from “I’m guessing” to “I know exactly where to spend my time and energy.” It’s user-friendly, it doesn’t feel intimidating, and it’s built in a way that lets you learn at your own pace—based on how much time you actually have (not the fantasy version of you who wakes up at 5am to batch content… sure, Jan).
And the support? Perf. The twice-a-month coaching calls (expert coaching + Q&A with real problems people are facing right now) made me feel supported in a way that’s rare in the solopreneur world.
My Top 3 Features in Enji (The Ones That Made Me Stick With It)
Here’s an actual screenshot of what my KPI’s look like.
KPI Dashboard (aka: proof, finally)
Creatives are visual people, and this dashboard makes marketing feel real—not vibes-based.
Enji has pre-built KPIs (Key Performance Indicators) you can pick from and learn about. And here’s the best part: you don’t have to become a data nerd overnight.
What I did: I added a new metric or two each quarter.
That tiny habit meant I could stop wasting time on strategies that weren’t working—and double down on the ones that were.
Content Calendar + AI Copywriter (this is where I live)
This is the “okay… this is actually easy” part. Everything is visible on the Calendar, and you can shift from viewing your tasks vs your actual content.
I still provide the photos and video (obviously), but the time I used to spend on:
planning
idea generation
caption writing
…has dropped significantly. You simply hit a plus sign, select what platform you want to post, and the software helps you create ideas with purpose, write a caption in your brand voice, and schedule it out! And for my wedding pros who need to tag your vendor team, you can actually save groupings of tagged vendors for your weddings and styled shoots your post about regularly!
Also: turning an old blog post into multiple Instagram posts by copy/pasting a link? Bonkers.
It’s been huge for evergreen content, especially when I know busy season is coming and I won’t be at my computer as much.
Campaigns (the feature that made me feel like a marketer)
Screenshot of my Campaigns in Enji
This is the one that made my marketing feel solid. And it was really the missing piece of knowing what actually to do.
Campaigns take the vague end goal—like “I should start a newsletter” or “I want to run a holiday promo”—and turns it into small actionable tasks.
Instead of “figure it out,” it’s:
here’s step 1
here’s step 2
here’s what to do this week
And it adjusts based on how much time you tell it you have. This was the feature that pulled me out of the guessing game and into actual control. As you can see, there’s really so many different campaigns you can choose from specifically for YOUR business.
The Biggest Win: Marketing Beyond Social Media (Yes, Networking Counts)
One of my fave things Enji does—especially for wedding pros—is it treats in-person networking as a real marketing channel.
Because it is. For this, Enji puts that little reminder on my calendar to go out there attend a networking event, schedule a venue tour, or even just send out an email to preferred partners to stay on top of mind. And it gives it more intention and a structure as opposed to being like, “Hmmm, I haven’t shown my face in person for a hot sec.”
The folks I’ve already invited into Enji immediately started showing up more consistently online and felt relief when they realized: they don’t only have to rely on social media. When your marketing lives in one place, you get more organized, more focused, and way less scattered. And those built-in campaign templates? They keep you on track without having to guess what to do next.
Here’s the whole vibe:
Stop trying to do 10 channels badly. Pick 1–2 channels intentionally and build a repeatable rhythm.
FAQ
1) Do I need a marketing background to use Enji?
Nope. I didn’t have one. That’s kind of the point—it’s built to guide you, not shame you.
2) What if I don’t have time for marketing?
You do… you just don’t have a plan for the time you actually have. Even 30 minutes a week can work if you’re consistent and focused on 1–2 channels.
3) Is Enji only for social media marketing?
No. Social is part of it, but it also includes things like campaigns, email/newsletters, and in-person networking as legit marketing.
4) What KPIs should a wedding pro track first?
Start simple: inquiries/leads, consult calls booked, website clicks, and conversions from your main channel. Then add one or two more each quarter once it feels normal.
5) Can I really repurpose blog content into posts?
Yes—and it’s one of the biggest time-savers. You can turn one long-form piece into multiple smaller posts so you’re not constantly reinventing the wheel.
6) What if I hate posting and feel awkward online?
A plan helps because you’re not posting to “be seen,” you’re posting with a purpose—and you can balance it with networking, email, and other channels that feel more you.
Ready to Level-Up?
Photo by Analy Photo
If you aren’t making marketing a priority, you’re handing visibility (and confidence) to someone else in your market. Because the cost isn’t just inconsistency—it’s wasting hours doing all the things with zero proof they’re working, and relying only on social media when you actually have other channels.
Enji is the shortcut out of that guessing game. It takes “I should market” and turns it into “Here’s what to do this week” with campaigns, a calendar + copy help, and KPIs that tell you what’s actually moving the needle.
So yeah… you can keep winging it and hoping the algorithm is in a good mood.
Or you can choose the version of you who markets with intention, stays visible, and feels in control.
And with Enji as the system and the support? You can be that version.
Use my affiliate link below to get a discounted rated for the first two months!
And after signing up, if you really want a crash course and deep dive into Enji, you can schedule a mentorship call to get on the fast track to a sustainable marketing plan!
