Stop pricing from fear.
Start pricing from strategy.
Most wedding pros price based on guessing, comparison, or habit. None of those are strategies. Bowtie & Biz gives you the framework — and the math — to finally price with confidence.
You've heard "charge your worth."
That's not a strategy.
You drop the price before they even ask.
You quote, they pause, and something in you immediately starts calculating how low you can go. The thing is — they didn't say no yet.
You set your rates based on what everyone else charges.
Which means you're building your business on someone else's math — and you have no idea what their costs actually look like.
You're booked, busy, and money still feels tight.
Revenue isn't the problem. The problem is that you never built a pricing structure. You started with a number and never really questioned it.
You drop the price before they even ask.
You quote, they pause, and something in you immediately starts calculating how low you can go. The thing is — they didn't say no yet.
You set your rates based on what everyone else charges.
Which means you're building your business on someone else's math — and you have no idea what their costs actually look like.
You're booked, busy, and money still feels tight.
Revenue isn't the problem. The problem is that you never built a pricing structure. You started with a number and never really questioned it.
That's not a you problem. It's a framework problem.
And there's a fix.
Most wedding pros don't have a pricing problem.
They have a mindset problem.
The P.R.I.C.E. Archetypes™ framework identifies five psychological patterns that shape how wedding professionals set, hold, and communicate their prices. Once you name yours, you can't un-see it.
Profit
"My pricing has to hit a real margin, pay me well, and keep the business healthy."
Profit is stability. If the math doesn't math, the package changes.
Relationship
"I don't want to scare people off. I'd rather keep it easy and make sure they feel taken care of."
Being easy to work with doesn't mean being easy to take from.
Impact
"I want people to be able to say yes — I care about accessibility and serving my community."
Serving your community should never cost you your business.
Capacity
"My time and energy are the product — I'm pricing to take fewer weddings and still have a life."
Your calendar has only so many days. Price like it.
External
"I just want to know what's normal. I don't want to overcharge — but I don't want to be cheapest."
You don't need to undercharge to be booked.
Profit
"My pricing has to hit a real margin, pay me well, and keep the business healthy."
Profit is stability. If the math doesn't math, the package changes.
Relationship
"I don't want to scare people off. I'd rather keep it easy and make sure they feel taken care of."
Being easy to work with doesn't mean being easy to take from.
Impact
"I want people to be able to say yes — I care about accessibility and serving my community."
Serving your community should never cost you your business.
Capacity
"My time and energy are the product — I'm pricing to take fewer weddings and still have a life."
Your calendar has only so many days. Price like it.
External
"I just want to know what's normal. I don't want to overcharge — but I don't want to be cheapest."
You don't need to undercharge to be booked.
Not sure which one you are?
Take the Free P.R.I.C.E. Quiz™ →Two ways to work together.
Business Casual
Mentorship
Hover to learn more
Business Casual Mentorship
One focused hour to untangle whatever's keeping you stuck. Pricing, packages, workflows, HoneyBook, brand positioning — bring the thing that's been living rent-free in your head. No pressure. No ego. Just honest, specific strategy.
$325 per session
Speaking &
Financial Education
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Speaking & Financial Education
Bring the P.R.I.C.E. Archetypes™ framework to your summit, conference, or association. A talk that makes every person in the room go "oh — that's exactly what I've been doing." Available for keynotes, breakouts, podcasts, and panels.
Inquiry-based
One focused hour to untangle whatever's keeping you stuck. Pricing, packages, workflows, HoneyBook, brand positioning — bring the thing that's been living rent-free in your head. No pressure. No ego. Just honest, specific strategy.
$325 per session
Bring the P.R.I.C.E. Archetypes™ framework to your summit, conference, or association. A talk that makes every person in the room go "oh — that's exactly what I've been doing." Available for keynotes, breakouts, podcasts, and panels.
Inquiry-based
The marketing system I wish I'd had sooner.
Marketing for your wedding business shouldn't feel like a second job. Enji is software built for wedding pros — strategy, content calendar, social media scheduler, AI copywriter, and a performance dashboard, all in one.
Before Enji, I was doing it all scattered. Now I have a real plan I can actually follow.
Affiliate link. I only recommend tools I actually use.
Try Enji Free →My Favorite Things About Enji
A personalized plan built around your business, your goals, and your actual capacity.
A clear path to consistent marketing without the burnout. Know what's happening and when.
Write it once, schedule it across platforms. Less phone time, more consistent presence.
Captions and blog posts drafted in your brand voice — not like a robot who's never met a wedding vendor.
See what's actually moving the needle and stop spending time on what isn't.
Live group coaching sessions, marketing education, and fresh ideas — so you're never figuring it out alone.
Marketing Strategy
A personalized plan built around your business, your goals, and your actual capacity.
Marketing Calendar
A clear path to consistent marketing without the burnout. Know what's happening and when.
Social Media Scheduler
Write it once, schedule it across platforms. Less phone time, more consistent presence.
AI Copywriter
Captions and blog posts drafted in your brand voice — not like a robot who's never met a wedding vendor.
Performance Dashboard
See what's actually moving the needle and stop spending time on what isn't.
Coaching & Community
Live group coaching sessions, marketing education, and fresh ideas — so you're never figuring it out alone.
Danison is a mastermind! He took me through my personal and business expenses and paved a clear path towards my package numbers and profit margins and most importantly made it make sense!! Especially for someone who's not numbers inclined, it was so powerful to feel like I could actually be making real money with realistic numbers. 10/10 would recommend!
Monica T.
Moments Defined Wedding & Events · Pricing & Packages Session
Getting started is simple.
Find Your Archetype
Take the free P.R.I.C.E. Quiz™ to identify your dominant pricing pattern and get a personalized starting point. Two minutes. Instant results.
Book a Call
A free 30-minute discovery call to talk through where you are and figure out what kind of support actually makes sense for your business.
Build the Strategy
A focused mentorship session, a speaking engagement, or tools you can use on your own — we meet you where you are and build from there.
Find Your Archetype
Take the free P.R.I.C.E. Quiz™ to identify your dominant pricing pattern and get a personalized starting point. Two minutes. Instant results.
Book a Call
A free 30-minute discovery call to talk through where you are and figure out what kind of support actually makes sense for your business.
Build the Strategy
A focused mentorship session, a speaking engagement, or tools you can use on your own — we meet you where you are and build from there.