You’re the External Archetype

You want your pricing to make sense in your market—and that’s valid.

Your quiz results say you feel safest when your pricing feels normal for your area or niche. You’re the person who checks what others are charging, scans pricing pages, and wants to know you’re “in range.”

Comparison isn’t all bad—it helps you stay aware. But when the market becomes your main reference point, you can accidentally ignore your own costs, capacity, and goals.

What This Means About You

You’re thoughtful and research-oriented. You like to know:

  • What other wedding pros in your area are charging

  • What seems “reasonable” or “standard”

  • Where your brand fits on the low → mid → high spectrum

That information is helpful, but it’s not the whole story. The question isn’t just “What do others charge?” It’s: “What do I need to charge to run a healthy business?”

Where You Shine

As a Market Checker, you’re good at:

  • Understanding the landscape of your industry

  • Spotting when prices feel wildly out of touch

  • Positioning yourself intentionally (budget, mid, or premium)

You naturally think about brand and context, which is a huge strength.

Where You Might Be Undercharging

Undercharging often shows up as:

  • Matching lower market rates even when your work and experience are higher

  • Ignoring your actual costs just to “fit in”

  • Hesitating to raise prices because “no one else is charging that”

  • Letting other people’s numbers override your own data

The market can be a guide, not a rulebook.

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Your Next Money Moves

Here’s how to balance research with self-trust:

  • Calculate your own floor price.
    Use your hours, costs, and target profit margin to find the lowest number that works for you—then let that inform your market position.

  • Decide your brand lane on purpose.
    Are you budget, mid, or premium? Set your rates accordingly instead of accidentally landing in the mushy middle.

  • Treat comparison as data, not truth.
    It’s okay if your pricing doesn’t match everyone else’s—especially if your experience, style, or service level is different.

If you want support mapping your numbers to your brand position, we can dig into that together in a Pricing & Packages Business Casual Mentorship session so your rates feel aligned with both your market and your life.